The Exciting Lighting
Iconic series of British press adverts from 1958/59 showcasing John and Sylvia Reid’s designs produced via the cellulose ‘rotaflex’ process, and introducing pieces from the Geni Products / Rotaflex GB ‘Metallux’ range first seen in 1957.
Beautifully art-directed (likely in conjunction with J&S themselves) – the first image (an advert from pre-Sept. ’58) shows a winning entry from the 1959 Layton Award. (Category: Best black and white advertisement of the year.)
This page ‘to be continued’ / up-dated as and when possible (please get in touch if you have any Rotaflex adverts that we’re missing!)
Pre Sept. 1958
Sept. 1958
Pre Sept. 1958
Oct. 1958
Nov. 1958
Photo by Dennis Hooker