The Exciting Lighting
Iconic series of British press adverts from 1958/59 showcasing John and Sylvia Reid’s designs produced via the cellulose ‘rotaflex’ process, and introducing pieces from the Geni Products / Rotaflex GB ‘Metallux’ range first seen in 1957.
Beautifully art-directed (likely in conjunction with J&S themselves) – the first image (an advert from pre-Sept. ’58) shows a winning entry from the 1959 Layton Award. (Category: Best black and white advertisement of the year.)
This page ‘to be continued’ / up-dated as and when possible (please get in touch if you have any Rotaflex adverts that we’re missing!)