Disderot Q&A
In April 2019 Dominic Reid kindly introduced me to Hugues Disderot (b.1957). In his first email he wrote:
For my first 20 years, I heard about Rotaflex all the time, I lived with them, then I realised, a few years ago (more than forty years later!…), that I knew very little, – nearly nothing, about it all. And no one in France, even the ’specialists’, had a clue, and that there was (and still isn’t) a book, or definitive article on the subject …
This started a fascinating stream of cross-channel correspondence, and ‘deep’ research that is ongoing. Along the way I asked if a short Q&A for PWB might be possible, to which Hugues graciously agreed.
As ever – if anyone out there has more info to add to the Rotaflex GB / Rotaflex France / Geni Products / Bernard Stern / J&S Reid history that we are attempting to ‘build’ – please get in touch and don’t miss Hugues’ visual updates via his Disderot instagram profile.
Also many thanks to Hugues, Galerie DODA and Galerie Pascal Cuisinier for allowing us to feature the images below.
(NB: within this text ‘rotaflex’ (small ‘r’) refers to the cellulose acetate flex material, and related manufacturing process – used to produce the many and varied shaped shades that the ‘Rotaflex’ company (GB and France) became famous for in the mid-fifties.