In April 2019 Dominic Reid kindly introduced me to Hugues Disderot (b.1957). In his first email he wrote:
For my first 20 years, I heard about Rotaflex all the time, I lived with them, then I realised, a few years ago (more than forty years later!…), that I knew very little, – nearly nothing, about it all. And no one in France, even the ’specialists’, had a clue, and that there was (and still isn’t) a book, or definitive article on the subject …
This started a fascinating stream of cross-channel correspondence, and ‘deep’ research that is ongoing. Along the way I asked if a short Q&A for PWB might be possible, to which Hugues graciously agreed.
As ever – if anyone out there has more info to add to the Rotaflex GB / Rotaflex France / Geni Products / Bernard Stern / J&S Reid history that we are attempting to ‘build’ – please get in touch and don’t miss Hugues’ visual updates via his Disderot instagram profile.
(NB: within this text ‘rotaflex’ (small ‘r’) refers to the cellulose acetate flex material, and related manufacturing process – used to produce the many and varied shaped shades that the ‘Rotaflex’ company (GB and France) became famous for in the mid-fifties.